With each women using at least three skincare products daily, it seems that the women from this generation are focused more on appearance – hoping to hold off the signs of aging as long as possible. Because anti-aging is such an important aspect of the beauty regime to Generation Y, they continue to look for the latest and most effective skincare products on the market. Recent data shows that the women who make up Generation Y, currently women aged 25-34, are the highest percentage of women who believe that anti-aging products are the most essential beauty products.
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